Other than panoramas, is it possible to use stitcker to create a drag around QTVR of an actual object, rather than a panorama? I've seen it done on mobile phone company websites where they have a model of the phone that you can click and rotate and zoom etc.

No, but you can use Imagemodeler from REALVIZ to do that.

Yes i looked at that too, but got the impression that ImageModeler was for actually creating the model, where as I already have the model made in 3Ds Max and simply want to make a QTVR of it.